Quality of the advertisement
- An Excellent Listing.
- An Excellent Tour.
An Excellent Listing
Tour Title
Keep it short and descriptive, explaining in a few words what the tour is about.
Avoid emojis and overusing exclamation marks.
Avoid very ambiguous titles (they create distrust about the tour’s content).
Avoid overly long titles (they are hard to read).
Good Examples
Free tour – Granada in full
Discover the hidden corners of Palermo
Fall in love with London – Gems and hidden spots
Tour Information
Describe what your tour is about without giving too much context or detail. Most walkers don’t read full descriptions, so focus on key points.
Don’t forget essential details for your tour (footwear, water bottle, umbrella, extra payments, cash required, etc.).
Photos
5 to 10 eye-catching photos.
Varied, including people and detail shots (especially for food tours).
Avoid blurry, very small, or collage-type photos.
Good Examples
Key Points
Include the main points of interest visited on the tour. Some travelers choose one tour over another based on the places included.
Automatic Messages
The 3 automatic messages are key to providing a complete experience:
- Build trust from the start.
- Reduce the risk of no-shows.
- Increase the chances of receiving reviews, which improves your tour’s visibility.
An Excellent Tour
This is where you give your best to offer a complete experience to travelers.
Deliver what you promise in the listing: respect the route, duration, and theme.
Make it engaging: you don’t need to be a comedian, but present it in an enjoyable way.
Energize the experience: involve the group with questions or anecdotes.
Connect with your audience: adapt your tone and pace according to the group’s energy.
Aim for positive reviews: a clear, pleasant, and well-organized experience leads to more positive reviews and better visibility for your tour.
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