Quality of the advertisement
Influence the CTR (clicks) on your tour by improving the quality of your listing
You can positively influence users’ intention to click if you create and maintain an excellent tour in two ways:
- An Excellent Listing.
- An Excellent Tour.
An Excellent Listing
Tour Title
Keep it short and descriptive, explaining in a few words what the tour is about.
Avoid emojis and overusing exclamation marks.
Avoid very ambiguous titles (they create distrust about the tour’s content).
Avoid overly long titles (they are hard to read).
Good Examples
Free tour – Granada in full
Discover the hidden corners of Palermo
Fall in love with London – Gems and hidden spots
Describe what your tour is about without giving too much context or detail. Most walkers don’t read full descriptions, so focus on key points.
Don’t forget essential details for your tour (footwear, water bottle, umbrella, extra payments, cash required, etc.).
Photos
5 to 10 eye-catching photos.
Varied, including people and detail shots (especially for food tours).
Avoid blurry, very small, or collage-type photos.
Good Examples

Key Points
Include the main points of interest visited on the tour. Some travelers choose one tour over another based on the places included.

Automatic Messages
The 3 automatic messages are key to providing a complete experience:
- Build trust from the start.
- Reduce the risk of no-shows.
- Increase the chances of receiving reviews, which improves your tour’s visibility.
An Excellent Tour
This is where you give your best to offer a complete experience to travelers.
Deliver what you promise in the listing: respect the route, duration, and theme.
Make it engaging: you don’t need to be a comedian, but present it in an enjoyable way.
Energize the experience: involve the group with questions or anecdotes.
Connect with your audience: adapt your tone and pace according to the group’s energy.
Aim for positive reviews: a clear, pleasant, and well-organized experience leads to more positive reviews and better visibility for your tour.
Related Articles
Quality Policy
At GuruWalk, we want every experience to be amazing. That’s why we provide ongoing support to our gurus, with the goal of making sure walkers enjoy each tour so much that choosing a guruwalk becomes their favorite activity whenever they travel the ...
Who can be a guru?
At GuruWalk, we care that every guru is a true expert in their topic and conveys their passion in a friendly, engaging, and interesting way. That said, keep in mind that in some countries, regions, or cities, you may need a license to work as a guide ...
How are tours ranked, and how does the algorithm influence this ranking?
Our algorithm determines the order in which tours appear when a traveler searches on the platform, ensuring our offer matches their interests. It works in two steps: Initial Filters and Tour Score. Initial Filters: These take precedence over the ...
RECOMMENDED Label
What does the 'Recommended label' mean? The label is designed to help walkers choose tours with the highest quality. This is assigned automatically by the system based on the average on quality factors and to recognise the excellence of certain ...
If you're an agency or coordinate multiple guides, you can give them access to your account with the Guide Role.
If you are the owner of a GuruWalk account and work with other people on your team, this feature is for you. Thanks to the guide role, you can invite other guides to help you manage the account, giving them limited access only to the tours they are ...