Although it’s difficult to generalise for every affiliate, conversion rates are typically high for several reasons:

• Free booking: Travellers can book tours without paying upfront, which removes friction from the process.
• Quality: We work with the best local guides in each city, ensuring high-quality experiences and increasing the likelihood that travellers actually attend the tour.
• Variety: We offer a wide range of tours at different times and on various themes, which appeals to many travellers.

In your dashboard, you’ll also find detailed conversion data for the top-performing cities and tours, helping you optimise your strategy and improve your conversion rate.