How are tours sorted?

How are tours sorted?

Platform tours are sorted by automatic algorithm which tries to offer the traveller the best tour available at any time in terms of their interests/needs.Our computer algorithm orders tours selecting the PRO profiles first which meet stricter quality requirements, and then the tours Hobby.

Once this differentiation has been made, the algorithm analyses various factors for each tour and language and scores them.:

  1. CTR.
  2. CONVERSION (quality of the announcement).
  3. AVERAGE BOOKING SIZE.
  4. TOUR ATTENDANCE.
  5. RECURRENCE OF THE TRAVELLER.
In order to make this point, they are taken into account the latest data to give opportunities for new gurus and to reward those who strive to improve their techniques.

Our goal is clear. If you have a good announcement, with a higher attendance rate than the other, travellers have great experience, and those travellers then re-book with GuruWalk the algorithm position your tour as high as possible.


We work actively in prevent, detect and correct any attempt at external manipulation to improve the positioning of a tour or artificially harm companies. The gurus involved in such actions would be penalized and even expelled from the platform without warning.

We are aware that there are factors beyond gurus control such as the behavior of walkers. However, the aim is get scores on these factors higher than average with actions such as: track reservations since arrival, do not cancel or modify tours, etc.

The algorithm would always reward the which offers better service to walkers before, during and after the tour, generating new growth opportunities within our platform for all gurus.

What can I do to improve my position?

1. CTR - Quality of the advertisement. It takes into account the times that the tour on the city page has been seen in relation to the total number of visits the city has received. To improve your score you should pay attention to:
  1. The quality of the tour photos and your guru profile.
  2. The tour item.
  3. Differentiation of the tour from those published on the platform.
2. CONVERSION - Quality of the advertisement. It takes into account whether the walker, once has seen the tour, clicked on it and ended up booking. To improve your score you should pay attention to:
  1. The description and content of the tour sheet.
  2. Timetables, availability and languages offered.
  3. The tour itinerary whether or not you have it on the map or not.
  4. The meeting point.
3. AVERAGE BOOKING SIZE. It takes into account the quality of the tour record and its relevance with regard to walker searches on the platform. To improve your score you must pay attention to.
  1. You can activate to receive group bookings with payment commitment.
  2. Set up the maximum line of walkers per reservation without the need for payment commitment functionality.
4. TOUR ATTENDANCE. It takes account of the number of final assistants with regard to initial reservations. To improve your score you should pay attention to:
  1. Communication with the walker before the tour.
  2. Have an accessible and well-explained meeting point.
  3. Update the description of how to find you.
  4. Configure automatic welcome and reminder messages with relevant information.
  5. Try to avoid cancelling whenever possible, prioritizing offering alternatives.
  6. Carry out a correct management of non-shows.
5. RECURRENCE OF THE TRAVELLER. It takes account of the travellers who booked again in GuruWalk after taking the tour with you in the last 30 days. To improve your score you should pay attention to:
  1. Offer great experience during the tour.
  2. Recommend on-platform tours for the rest of the trip or for the future.
  3. Explain what GuruWalk is and that it was in thousands of destinations around the world and has the best guides.
  4. Be ambassadors of the brand. Wear the GuruWalk logo on visible elements such as caps, T-shirts, backpacks, etc.
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Quality of experience. The quality of experience, the average score of the tour is not taken into account as a direct order factor of tours.It takes account of the walker experience during the tour through the last 100 reviews(or not 100 the total amount of the tour to date)which stop after doing so. To improve your score you should:
  1. To offer a professional and entertaining experience, your aim is to have a good time.
  2. Offer a complete tour with valuable information.
  3. Involve travellers to the maximum during the tour.
  4. Offering recommendations on what to do in the city, nearby places, restaurants, etc.
  5. Always try to exceed the expectations of the walker. Try to surprise them.


The algorithm would be refreshed so that it is always as updated as possible. In addition, as we know that each account and destination is different, do not hesitate to write to yourAccount Manager or to the gurus email - gurus@guruwalk.com.


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