How are tours sorted?

How are tours sorted?

Platform tours are sorted by aautomatic algorithmwhich tries to offer the traveler the best tour available at any time in terms of their interests/needs.Our computer algorithm orders toursselecting the PRO profiles firstwhich meet stricter quality requirements, and then the tous Hobby.

Once this differentiation has been made, the algorithm analyses various factors for each tour and language and scores them.:

  1. Ctr.
  2. Conversation (Ad quality of the announcement).
  3. Average order of booking.
  4. Tour attendance.
  5. Recurrence of the traveller.
In order to make this point, they are taken into accountthe latest datato give opportunities for new gurus and to reward those who strive to improve their techniques.

Our goal is clear. If you have a good announcement, with a higher attendance rate than the other, travelers have great experience, and those travelers then re-book with GuruWalk the algorithmposition your tour as high as possible.


We work actively inprevent, detect and correct any attempt at external manipulationto improve the positioning of a tour or artificially harm companies. The gurus involved in such actions would be penalized and even expelled from the platform without warning.

We are aware that there arefactors beyond gurus controlsuch as the behavior of walkers. However, the aim isget scores on these factors higher than averagewith actions such as: track reservations since arrival, do not cancel or modify tours, etc.

The algorithmwould always reward thewhich offers better service to walkers before, during and after the tour,generating new growth opportunities within our platform for all gurus.

What can I do to improve my position?

1. CtrQuality of the advertisemento.It takes into account the times that thetour on the city page has been seen in relation to the total number of visits the city has received. To improve your score you should pay attention to:
  1. The quality of the tour photos and your guru profile.
  2. The tour item.
  3. Differentiation of the tour from those published on the platform.
2. ConversiQuality of the advertisemento.It takes into account whether the walker, once has seen the tour, clicked on it and ended up booking. To improve your score you should pay attention to:
  1. The description and content of the tour sheet.
  2. Timetables, availability and languages offered.
  3. The tour itinerary whether or not you have it on the map or not.
  4. The meeting point.
3. Booking medium of booking.It takes into account the quality of thetour record and its relevancewith regard to walker searches on the platform. To improve your score you must pay attention to.
  1. You can activate to receive group bookings with payment commitment.
  2. Set up the maximum line of walkers per reservation without the need for payment commitment functionality.
4.ASistence tour.It takes account of thenumber of final assistantswith regard to initial reservations. To improve your score you should pay attention to:
  1. Communication with the walker before the tour.
  2. Have an accessible and well-explained meeting point.
  3. Update the description of how to find you.
  4. Configure automatic welcome and reminder messages with relevant information.
  5. Try to avoid cancelling whenever possible, prioritizing offering alternatives.
  6. Carry out acorrect management of non-shows.
5.REcurrence of travel.It takes account of thetravelers who booked again in GuruWalkafter taking the tour with you in the last 30 days. To improve your score you should pay attention to:
  1. Offer great experience during the tour.
  2. Recommend on-platform tours for the rest of the trip or for the future.
  3. Explain what GuruWalk is and that it was in thousands of destinations around the world and has the best guides.
  4. Be ambassadors of the brand. Wear the GuruWalk logo on visible elements such as caps, T-shirts, backpacks, etc.
âš ï ̧ Â Æš ï ̧
Quality of experienceia.The quality of experience,the average score of the tour is not taken into account as a direct order factorof tours.It takes account of thewalker experience during the tourthrough the last 100 reviews(or not 100 the total amount of the tour to date)which stop after doing so. To improve your score you should:
  1. To offer a professional and entertaining experience, your aim is to have a good time.
  2. Offer a complete tour with valuable information.
  3. Involve travelers to the maximum during the tour.
  4. Offering recommendations on what to do in the city, nearby places, restaurants, etc.
  5. Always try to exceed the expectations of the walker. Try to surprise them.


The algorithm would be refreshed so that it is always as updated as possible. In addition, as we know that each account and destination is different, do not hesitate to write to yourAccount Manageror to the email ofgurus@guruwalk.com.


    • Related Articles

    • How to edit my profile and my tour information?

      To edit your profile click here, in this area you can edit the description "About the guru" that travelers read when they are viewing your tours.    If you want to modify any of your tours, you just have to click on "My tours", choose the tour you ...

    • RECOMMENDED Label

      What does the 'Recommended label' mean? The label is designed to help walkers choose tours with the highest quality. This is assigned automatically by the system based on the average on quality factors and to recognise the excellence of certain ...

    • Kids are not counted as occupied spots 👶

      What does this mean? Your maximum number of attendees will only count adults. You will also receive the notification of the total number of people included in the booking but children will not be taken into account to deduct available spots for the ...

    • What is GuruWalk and how does it work?

      It is a platform that offers cultural experiences known as "free tours". In this tour model, the price is not defined at the time of booking. It is the travelers who decide the amount to pay at the end of the tour, based on the experience they have ...

    • Why offering 'pay-what-you-want' experiences is so popular?

      Whereas they were only available in a few cities until recently, free walking tours are now spreading rapidly across all continents and cities where there is tourism. Its modality of "pay-what-you-want" at the end of the tour is now extending to new ...