Once this differentiation has been made, the algorithm analyses various factors for each tour and language and scores them.:
Ctr.
Conversation (Ad quality of the announcement).
- Average order of booking.
- Tour attendance.
- Recurrence of the traveller.
In order to make this point, they are taken into accountthe latest datato give opportunities for new gurus and to reward those who strive to improve their techniques.
Our goal is clear. If you have a good announcement, with a higher attendance rate than the other, travelers have great experience, and those travelers then re-book with GuruWalk the algorithmposition your tour as high as possible.
We work actively inprevent, detect and correct any attempt at external manipulationto improve the positioning of a tour or artificially harm companies. The gurus involved in such actions would be penalized and even expelled from the platform without warning.
![](https://img.zohostatic.eu/zde/static/images/caution.png)
We are aware that there arefactors beyond gurus controlsuch as the behavior of walkers. However, the aim isget scores on these factors higher than averagewith actions such as: track reservations since arrival, do not cancel or modify tours, etc.
The algorithmwould always reward thewhich offers better service to walkers before, during and after the tour,generating new growth opportunities within our platform for all gurus.