Has it ever happened that you showed up at the starting point of your guruwalk and waited for travelers who never came? That’s what we call travelers’ no-shows. It can always happen, but there are techniques that you can use to avoid this situation. Discover them in this post and the video below!
The no-show can be the result of many situations, and the walker is not always the one to blame. Therefore, we recommend you to ask politely to the traveler about what happened, and try to see how to avoid similar cases in the future. |
Why send a message to travelers who did not come?
Hi John, I’m Bernard, your guru in Valencia. I was waiting for you this morning at 10:30 at the Plaza de la Virgen. I hope nothing serious happened. Tomorrow I will do the same tour at 10:30, would you be interested in joining us? Moreover, I’d be very grateful to know the reason you did not come to continue improving my services ? Thank you very much! Bernard |
What to do in these cases? Give more precise indications to the traveler on the starting point and on the way to get there.
The day before the tour, when you usually do your last reminder, we advise the gurus to send the following, if it seems necessary:
If you notice that many travelers have the same problem, it may be a good idea to change the starting point in a better known or reachable location.
What to do in these cases? Warn and reassure travelers.
According to our data, gurus typically have a no-show ratio of 20%. Reducing travelers’ no-shows consists of improving communication with travelers so that they notify if they can’t come. However, no-show can’t be totally eliminated, as there will always be impolite people who will not warn.
It’s very important to start a conversation with travelers. This way, a communication channel is open, and travelers can communicate more easily if they can’t be there for the tour. The easiest way is to create an automatic template in the field ‘welcome message’. This way, it will be sent automatically. Here you can see how.
We also advise you is to contact travelers via WhatsApp, since they check it more than their emails. Moreover, you always have traveler’s phone number when they book.
We recommend starting this conversation as soon as you find out about the booking. If they don’t have WhatsApp, sending messages through the platform is still a good option.
The first message that a guru usually sends is to personally confirm the tour. As we wrote before, you have the highly recommended option to create an automatic welcome message, as you can read here. This message is also the opportunity to thank travelers for the booking and give some local recommendations. As you know, the guruwalk is already confirmed in the automatic email we send, but it is essential to send a private confirmation message. It’s a way for the guru to guarantee that the walker will come.
From the moment of the booking to the day of the tour, many things can happen. That’s why we recommend you to always ask for the travelers’ confirmation that they are going to attend your guruwalk. If the booking was made months before, we advise asking travelers a week before if there is no change and if they will come to your tour. In the case of a last minute booking, it’s also important to ask if travelers will come while confirming that you’ll be there.
Usually you already have the traveler’s number in your booking details notification. However, sometimes it’s not correct or sometimes they use WhatsApp with another number. You can always ask for it again if these cases happen. In the same first confirmation message, which is typically the automatic welcome message, you can invite travelers to re-confirm their phone numbers. As we said in the first point, phones are a better and easier communication channel.
We advise sending a private reminder at least 24 hours before the tour, confirming the tour again and giving more practical details (location, etc.). The ideal is also to check again if the traveler will come to the tour.
Your phone number is not shared with travelers since they can contact you through the platform and that they give you their number when they book. You can still share your phone number in the same automatic welcome message or in the reminder message.
We recommend you to sound enthusiastic in your messages. Forget about the cold confirmation template. Write that you’re excited to meet them, to show your city and share your passion through your tour.
Travelers are like any human being and will empathize more with you. No one wants to disappoint a passionate person, so there are more chances they will let you know if they can’t come to the tour.
For better results, keep this enthusiasm during all the conversation you have with your travelers.
Many travelers think that free walking tours are made of large groups. This way, if they decide not to come, they believe it’s not such a big deal as there are still many other travelers on the tour.
However, if you have a small group, the no-show of a booking can make a lot of difference.
We advise writing in the last reminder message that the group will be small and more personalized (only if it’s the case, of course!). So travelers empathize more because they understand that their presence matters.
If travelers really have a problem of punctuality, write this in the confirmation message of your booking or in the reminder:
“Your reservation is valid until 10 minutes before the tour. If you do not show up 10 minutes before the tour, your booking could be given to someone else. “
You know well that you will not give your booking to another person, but the travelers don’t know it and, as they don’t want to lose it, they will appear on time.
And what about you? What are you doing to reduce travelers’ no-shows? Thank you very much for your comments!